Home Depot bets on new mascot: Richard the Cat

11/14/2012 | Advertising Age (tiered subscription model)

Home Depot has created a holiday marketing and social media campaign centered around Richard the Cat, a sarcastic feline whose family is all thumbs when it comes to DIY projects. "Everyone has elves, reindeer, Santa, but one of the biggest things followed in the social space is cats," said marketing chief Trish Mueller.

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