Panel: Cable makes inroads with addressable ads

11/14/2012 | Multichannel News

President Barack Obama's campaign was able to increase the efficiency of its TV ads aimed at "persuadable" voters because of cable's improvements in targeting audiences by demographics and geography, Joan Hogan Gillman, head of Time Warner Cable Media, said during a panel discussion. Comcast, meanwhile, has organized its 20 million customers into 600 zones and is now testing addressable ads in Baltimore, said Kevin Smith, Comcast Spotlight group vice president.

View Full Article in:

Multichannel News

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO