Puma taps mobile to set its brand apart

11/14/2012 | MediaPost Communications

Puma is employing mobile to immerse its in-store customers in the brand experience and set itself apart from competitors. Among other things, visitors find an interactive wall of iPads and wall-mounted boxes displaying various images in dressing rooms. "It is our responsibility as a brand to be a challenger brand, to be irreverent, to be different from everybody else out there," said Adam Petrick, Puma's senior global head of brand management.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA