Puma taps mobile to set its brand apart

11/14/2012 | MediaPost Communications

Puma is employing mobile to immerse its in-store customers in the brand experience and set itself apart from competitors. Among other things, visitors find an interactive wall of iPads and wall-mounted boxes displaying various images in dressing rooms. "It is our responsibility as a brand to be a challenger brand, to be irreverent, to be different from everybody else out there," said Adam Petrick, Puma's senior global head of brand management.

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