Retailers cater to Black Friday's growing online crowds

11/14/2012 | Wall Street Journal, The

Online sales grew to 40% of the $52.4 billion shoppers spent on Black Friday weekend last year, up from 23% of the total in 2006, as more consumers traded long pre-dawn lines for the comforts of shopping from home, according to NRF. Retailers including Wal-Mart and Best Buy are recognizing the shift, with some Black Friday deals that will only be available online.

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