Taylor Swift taps AR for mobile 3D content

11/14/2012 | Mobile Marketer

A 3D mobile experience is in store for Taylor Swift fans through the use of augmented reality. Mobile users can scan the cover of Swift's new album, the label for her Wonderstruck fragrance or Wal-Mart displays to access the AR content. "Music is more than just a static experience, so using augmented reality is a critical choice for musicians to further engage their fans and offer them something much more interactive than standard album artwork," said Matt Mills, global head of sales at Aurasma, which worked with Swift's record label on the campaign.

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