CNN uses humor to promote its online arm

TV viewers soon will see a different, more "lifestyle" side of the news anchors of CNN. Personalities such as Anderson Cooper, Lou Dobbs and Paula Zahn are staring in a marketing campaign for the news channel's online arm, CNN.com, that uses humor to humanize the news stars. The ads, which begin today on Turner cable channels, come as CNN continues to be behind in the ratings to rival Fox News Channel which has focused on personality driven news programming.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY