Encourage employees to promote your company's brand with social media

11/15/2011 | SmartBrief/SmartBlog on Leadership

Examining the LinkedIn profiles of employees who work with digital content indicates that only about 10% of employees promote their companies' brands in their profiles, Jason Seiden writes. Companies should ask themselves whether they are missing out on a powerful marketing opportunity by being reluctant to help employees build their online profiles, Seiden writes.

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