How to give your products a life less ordinary

11/15/2011 | Fast Company online/FC Expert Blog

Innovation is all about finding ways to be extraordinary, Kaihan Krippendorff writes. That means finding offbeat solutions and strategies, such as finding high-margin secondary products to improve your earnings or unusual delivery methods to bring your product into people's homes. "If you are willing to resist the pull of consensus, and have the courage to be extraordinary, you can continue to thrive profitably," Krippendorff writes.

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