Analysis: Tech giants just don't seem to get TV business

11/15/2012 | Advertising Age (tiered subscription model)

The rise of Internet-based companies over the past decade and a half has taken its toll on newspapers, magazines, publishing, music and radio, but has not been able to conquer TV, writes Dave Morgan, CEO and founder of Simulmedia. Among TV's strengths are that it still functions as a medium; its business is dominated by relationships, not technology; and automation isn't necessarily the best way to address its problems.

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