Bowers: Digital signage a key part of omnichannel marketing

11/15/2012 | Digital Signage Today

Businesses that use the omnichannel strategy offer customers a cohesive experience, writes Ron Bowers, the senior vice president of business development for Frank Mayer & Associates. Bowers refers to Dave & Buster's Greg Clore's presentation at Customer Engagement Technology World as an example of how a company can communicate its product and brand through several channels, including digital signage, online digital guides and self-service POS.

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