Bowers: Digital signage a key part of omnichannel marketing

11/15/2012 | Digital Signage Today

Businesses that use the omnichannel strategy offer customers a cohesive experience, writes Ron Bowers, the senior vice president of business development for Frank Mayer & Associates. Bowers refers to Dave & Buster's Greg Clore's presentation at Customer Engagement Technology World as an example of how a company can communicate its product and brand through several channels, including digital signage, online digital guides and self-service POS.

View Full Article in:

Digital Signage Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY