Drawbridge bridges the retargeting gap between PCs, mobile

11/15/2012 | Forbes

Consumers' individual habits and preferences can now be tracked from desktops and applied to their mobile experience with technology from Drawbridge. The tool aims to target mobile customers by using anonymous data about location, behaviors and Web history to match users' mobile and desktop Web experiences -- raising the value of cross-device ad campaigns.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA