Drawbridge bridges the retargeting gap between PCs, mobile

11/15/2012 | Forbes

Consumers' individual habits and preferences can now be tracked from desktops and applied to their mobile experience with technology from Drawbridge. The tool aims to target mobile customers by using anonymous data about location, behaviors and Web history to match users' mobile and desktop Web experiences -- raising the value of cross-device ad campaigns.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY