Drawbridge bridges the retargeting gap between PCs, mobile

11/15/2012 | Forbes

Consumers' individual habits and preferences can now be tracked from desktops and applied to their mobile experience with technology from Drawbridge. The tool aims to target mobile customers by using anonymous data about location, behaviors and Web history to match users' mobile and desktop Web experiences -- raising the value of cross-device ad campaigns.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY