DreamWorks builds film awareness with mobile in-stream video ads

11/15/2012 | MobileCommerceDaily.com

Mobile users whose interest is piqued by DreamWorks Animation's in-stream video ads on the Hulu and Vevo iPhone applications can tap for more information about the upcoming release "Rise of the Guardians." Also available are movie-related applications for download and a game. The focus of the campaign is on generating awareness rather than driving ticket sales.

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