Instagram's Web profiles have some brands on the fence

11/15/2012 | Advertising Age (tiered subscription model)

Brands have given Instagram's Web profiles a guarded welcome, in the hope that the platform will let their outreach find a broader audience, Cotton Delo writes. Some executives say more brand-friendly features are needed. "It's going to depend on how many additional hooks Instagram builds into the browser experience. ... If it becomes a rich engagement environment, then we'll consider it," General Electric's Paul Marcum wrote in an e-mail.

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