National brands are pushing back, SymphonyIRI says

11/15/2012 | MediaPost Communications

Private-label sales are still increasing, though not as quickly as before, according to SymphonyIRI's Times & Trends Report. "National brands took notice [and said], 'We need to step up our game here,' " report editor Susan Viamari said. "And they've worked really hard to realign their value proposition."

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