Panel: Dynamic VOD ads are getting closer to critical mass

11/15/2012 | Broadcasting & Cable

Cable programmers are making slow but steady progress toward developing the systems to be able to insert dynamic ads in free video-on-demand content, according to a panel at an industry event. Comcast and Time Warner Cable together have 30 million homes equipped to receive dynamic VOD ads, a figure that should appeal to sponsors who "think in terms of a national footprint, not market deployments," said Alan Hoff, vice president of strategic marketing at SeaChange International.

View Full Article in:

Broadcasting & Cable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY