Cable programmers are making slow but steady progress toward developing the systems to be able to insert dynamic ads in free video-on-demand content, according to a panel at an industry event. Comcast and Time Warner Cable together have 30 million homes equipped to receive dynamic VOD ads, a figure that should appeal to sponsors who "think in terms of a national footprint, not market deployments," said Alan Hoff, vice president of strategic marketing at SeaChange International.
Panel: Dynamic VOD ads are getting closer to critical mass
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