Retailers deploy mobile strategies to drive in-store holiday sales

11/15/2012 | USA Today

The mobile technology that threatened bricks-and-mortar retailers by enabling "showrooming" is being used to drive sales this holiday season. Retailers have the ability, for instance, to alert consumers to in-store deals and have the merchandise ready for them when they show up at the store. The key is the ability to engage mobile users and present offers superior to what they can find elsewhere.

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