Disney Junior looks for parents' input on advertising

11/16/2010 | Advertising Age (tiered subscription model)

In what will be the first attempt to promote Disney Junior through a non-Disney media platform, the company this week is launching a Facebook page on which parents can vote for their favorite among eight ad executions for the network. Disney Junior is scheduled to become a programming block on the Disney Channel in February and its own free-standing cable channel in 2012.

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