Google enlists 5 marketers to test Goggles visual search app

11/16/2010 | New York Times (tiered subscription model), The

Google has launched a test of its Goggles visual search application with five marketers: Buick, Walt Disney, Diageo, T-Mobile and Delta Air Lines. Users of the app, which works in iPhones and Android phones, can take a picture of an ad and be directed to a brand website or other content of their choosing. Google first announced it would be rolling out this functionality at the IAB's MIXX Conference in September.

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