Beats by Dr Dre uses WOMM to make some noise

11/16/2012 | MarketingWeek.co.uk (U.K) (free content)

High-end headphones brand Beats by Dr Dre has proved a hit with young consumers -- and Beats President Luke Wood says word-of-mouth marketing is the reason why. "I think when you're talking about why we're getting real cut-through in mainstream culture this year, it's because of us achieving that viral effect of people just talking about the brand more," he explains.

View Full Article in:

MarketingWeek.co.uk (U.K) (free content)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA