How does McDonald's build buzz? It's a secret

11/16/2012 | Andy Sernovitz blog

McDonald's knows that a little mystery is a great way to keep people talking about your brand, writes Andy Sernovitz. "If they didn't call McDonald's mayonnaise concoction 'secret sauce,' no one would have noticed. But, once it's labeled a secret, the game is on to figure it out -- creating a lot of word of mouth," he explains.

View Full Article in:

Andy Sernovitz blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX