Over-the-top compliments online come off as disingenuous

11/16/2012 | Chief Marketer

The blurring of the line between business and social contacts via sites such as Facebook and LinkedIn challenges the trustworthiness of the genuine business compliment, Louis Rix writes. LinkedIn "endorsements" and favorable reviews after free samples are easy to acquire -- perhaps too easy to not seem solicited. But instead of avoiding the inevitable, embrace social complimenting by making comments genuine, judicious and public, Rix recommends.

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