Some cable series now rival broadcast for viewer reach

11/16/2012 | Variety (subscription required)

Cable series that might once have been considered niche continue to make inroads against their broadcast competition in key audience categories. A&E's "Duck Dynasty" on Nov. 14 did better among the 18-to-49 demographic in the 10:30 p.m. segment than ABC's "Nashville" or NBC's "Chicago Fire." Meanwhile, on Nov. 12, MTV's "Teen Mom II" was about even with CBS' "Hawaii Five-O" and ABC's "Castle," among the 18-to-49 segment, but surpassed both series, as well as NBC's "Revolution" among the 18-to-34 group.

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