Pepsi names TBWA new lead U.S. shop after decades with BBDO

PepsiCo announced that U.S. creative duties for its flagship Pepsi-Cola soft drink brand will shift from BBDO Worldwide to the Playa del Rey office of TBWA/Chiat/Day. BBDO Worldwide has worked on the Pepsi account since 1960, producing campaigns for Pepsi or Diet Pepsi that were often celebrity-driven featuring stars like Ray Charles, Michael Jackson and Britney Spears. BBDO will continue to work on several other of PepsiCo's beverage brands, including Mountain Dew and Aquafina water. Both BBDO and TBWA are Omnicom Group agencies.

View Full Article in: · Advertising Age (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC