PepsiCo announced that U.S. creative duties for its flagship Pepsi-Cola soft drink brand will shift from BBDO Worldwide to the Playa del Rey office of TBWA/Chiat/Day. BBDO Worldwide has worked on the Pepsi account since 1960, producing campaigns for Pepsi or Diet Pepsi that were often celebrity-driven featuring stars like Ray Charles, Michael Jackson and Britney Spears. BBDO will continue to work on several other of PepsiCo's beverage brands, including Mountain Dew and Aquafina water. Both BBDO and TBWA are Omnicom Group agencies.
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