6 tips for effective pay-per-click advertising

11/17/2011 | SmallBizTechnology.com

Pay-per-click advertising, which involves placing ads on websites, can help small businesses to market their products, Mandira Srivastava writes. To maximize the value of the medium, it's important to do your research and consider how much you can spend on such advertising, she writes. And if a campaign doesn't go as well as you had hoped, search for the problem and address it, she writes.

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