Travel marketers prepare for bigger push in mobile

11/17/2011 | MediaPost Communications

Travel marketers are planning to build on their early presence in the mobile space next year, with more than half saying they plan to boost mobile ad spending and nearly 8 in 10 planning iPhone applications, according to the annual Frommer Unlimited Digital Content Trends survey. Overall in digital, 83% surveyed said they planned to raise spending, while about a third noted that driving conversions is their top priority for 2012.

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