Exec: J.C. Penney still here thanks to turnaround

11/18/2008 | Dallas Morning News (free registration), The

The completion of J.C. Penney's multiyear turnaround effort has been key to the retailer's survival before and during the economic crisis, according to Ken C. Hicks, president and chief merchandising officer. The company's strategy includes expanding private-label, exclusive and national brand offerings, slowing store growth and developing off-mall stores.

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Dallas Morning News (free registration), The

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