AOL pivots to mobile

11/18/2011 | Mobile Marketer

In a fundamental shift, AOL is turning its attention primarily to mobile, including tablets, with the goal of leveraging the devices' greater potential for monetization. The change in focus marks a departure from the strategy that once made AOL a dominant force on the Web. "As we think about Moviefone, MapQuest and Engadget, we are seeing traffic go from the desktop to different devices," said Trent Herren, head of monetization for AOL products.

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