AOL pivots to mobile

11/18/2011 | Mobile Marketer

In a fundamental shift, AOL is turning its attention primarily to mobile, including tablets, with the goal of leveraging the devices' greater potential for monetization. The change in focus marks a departure from the strategy that once made AOL a dominant force on the Web. "As we think about Moviefone, MapQuest and Engadget, we are seeing traffic go from the desktop to different devices," said Trent Herren, head of monetization for AOL products.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA