Separate e-mail nappers for a different approach

11/18/2011 | ClickZ

Creative marketers can re-engage e-mail customers who seem to be ignoring them, Simms Jenkins says. By diving more deeply into the data of the customer's habits, a bracketed list can be treated differently. Marketers might consider changing the frequency of e-mails and freshening up the call to action and the offer, for example. Automating the process of re-engagement and asking leads why they're not responding might stir a potential customer to engage with your company.

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