Separate e-mail nappers for a different approach

11/18/2011 | ClickZ

Creative marketers can re-engage e-mail customers who seem to be ignoring them, Simms Jenkins says. By diving more deeply into the data of the customer's habits, a bracketed list can be treated differently. Marketers might consider changing the frequency of e-mails and freshening up the call to action and the offer, for example. Automating the process of re-engagement and asking leads why they're not responding might stir a potential customer to engage with your company.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO