Separate e-mail nappers for a different approach

11/18/2011 | ClickZ

Creative marketers can re-engage e-mail customers who seem to be ignoring them, Simms Jenkins says. By diving more deeply into the data of the customer's habits, a bracketed list can be treated differently. Marketers might consider changing the frequency of e-mails and freshening up the call to action and the offer, for example. Automating the process of re-engagement and asking leads why they're not responding might stir a potential customer to engage with your company.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY