Conde Nast rolls out "groundbreaking" Windows 8 magazine covers

11/18/2012 | Advertising Age (tiered subscription model)

Microsoft's print campaign for the Windows 8 operating system includes an extensive play with Conde Nast in which 14 magazine covers will be styled as the Windows 8 "Start" screens of the magazines' top editors. A Conde Nast rep says the covers are not paid ads, but are intended to coordinate with inside ads and the magazines' own Windows 8 content. Media agency Starcom MediaVest Group called it a "groundbreaking multifaceted paid program with nonpaid elements."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX