How to refocus a website with the client in mind

11/18/2012 | FPAnet.org/Practice Management Center blog

Many advisers' websites focus on skills and services and not as much on the prospective clients' needs, writes Kristin Harad, CFP and marketing trainer for advisers. To streamline a site with clients' interests as the main focus, make sure the target audience is clearly defined, that users can request consultations on the site and that the biography is relatable, Harad writes.

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