Customer satisfaction grows in CPG segment, drops overall

11/19/2008 | Advertising Age (tiered subscription model)

University of Michigan's American Customer Satisfaction Index reported a drop in customer satisfaction, though satisfaction in personal-care and cleaning products remained high and food edged up 3%. Companies with "superior" scores include Clorox, Unilever, Colgate-Palmolive, Heinz, Quaker Oats and Mars.

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