4 reasons every brand needs advocates

11/19/2012 | BizReport

The brands with the most enthusiastic advocates are likely to do best this holiday season, experts say. Advocates give companies a highly cost-effective outreach channel, and they are far more effective at driving clicks and conversions than conventional advertising, studies show. "Advocates will help you reach thousands to millions of holiday shoppers at a fraction of the cost of paid media," says Zuberance founder Rob Fuggetta.

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