For B2B marketers targeting C-level execs, it's all about them

11/19/2012

"How do B2B marketers get noticed by the C-suite, whether internal to the organization or not, as being relevant and trusted enough to get (and keep) a seat at the table? The answer is much simpler and less frustrating than you think or have been led to believe. First of all, senior leaders, executives, decision makers and corner-office types with the panoramic view are just human beings. Classic example: I have been a C-Suite executive with a Fortune 100 organization with the full package -- a car and driver and access to the company jet. Yet, when I got home in the evening, I still had to do soccer drop-off, change dirty diapers and take the garbage out. Despite our title or the position of power we yield, we're all regular people checking tasks off of our daily lists." Read more from Robert Murray.

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