Ben & Jerry's taps mobile, social for targeting data

11/19/2012 |

Drawing data from mobile and social media, Ben & Jerry's stores in Oregon are targeting promotions to mobile users who are current customers, as well as potential newcomers. "Social and mobile together provides to the marketer more insights about customers' interests," said Daniel Dreymann, CEO of Mowingo, whose application Ben & Jerry's is using in the campaign.

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