Can SMBs compete locally against corporate giants?

11/19/2012 | Marketing Think blog

Big brands are likely to spend more on locally targeted social and digital advertising in the new year, potentially causing headaches for small business that will have to fight these large firms for their fans' attention, writes Gerry Moran. "These larger brands will be spending more on social media, digital marketing and resources to help grow their market share. Think about how you are going to compete!" Moran advises.

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