India Inc. gets a taste for word-of-mouth marketing

11/19/2012 | Times of India, The

Businesses of all size are increasingly using word-of-mouth-marketing techniques to promote their brands, experts say. Big companies use WOMM to cut through consumers skepticism, while small outfits use WOMM to compete with larger rivals. "Word-of-mouth helps level the playing field between the big boys and the small fry," explains manufacturing executive Rahul Anand.

View Full Article in:

Times of India, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY