India Inc. gets a taste for word-of-mouth marketing

11/19/2012 | Times of India, The

Businesses of all size are increasingly using word-of-mouth-marketing techniques to promote their brands, experts say. Big companies use WOMM to cut through consumers skepticism, while small outfits use WOMM to compete with larger rivals. "Word-of-mouth helps level the playing field between the big boys and the small fry," explains manufacturing executive Rahul Anand.

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