Macy's goes mobile for Thanksgiving Day Parade

11/19/2012 | MobileCommerceDaily.com

Macy's has created a dedicated mobile application ahead of its annual Thanksgiving Day Parade in a bid to boost engagement with people in the crowd and people watching the parade from home. The app lets users get more information about specific floats and balloons, and it allows them to create personalized elfin avatars that can be shared on social networks.

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