MMA offers new guidelines for mobile ad metrics

11/19/2012 | MediaPost Communications

MMA, working with the Media Rating Council and IAB, has rolled out new guidelines to help brands and publishers measure the reach and effectiveness of mobile advertising. The guidelines aim to improve consistency between measures of mobile ad impressions. "Our objective is to ensure that mobile remains a valued component of the marketing mix with clear, actionable guidelines in place," said MMA's Michael Becker.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations