Mobile ads are massively more effective than broadcast or conventional digital ads on a slew of key metrics, according to an AdColony/Nielsen study. Almost 6 in 10 mobile users recalled the brands advertised, versus about 1 in 10 for TV and digital users, and mobile ads were also several times more effective at influencing consumers' purchasing intent.
Mobile ads trounce TV, online ads on key performance metrics
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals