Outcomes and cost savings are the metrics that matter to payers

11/19/2012 | Medical Marketing & Media

Increasingly price-conscious payers are putting the pressure on health care marketers to show not only that a drug or device works but also that it will lower costs or improve outcomes, a PricewaterhouseCoopers report says. Eighty percent of insurers polled said they required clear data to support cost savings or clinical benefit before they would add a drug to their formularies, and 16% have outcomes-based contracts.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Compliance Director
Abbott Laboratories
Santa Clara, CA
Junior to Mid-Level FDA Associate
Morgan Lewis
Washington, DC
Product Development Manager, Disposable Medical Products
ASAHI INTECC, Orange County CA R&D Center
Santa Ana, CA
Neurovascular Intervention Product Sales Rep, North East
ASAHI INTECC
Multiple Locations, SL_Multiple Locations
Vice President of Regulatory Affairs
Pentec Health
Boothwyn, PA