Outcomes and cost savings are the metrics that matter to payers

11/19/2012 | Medical Marketing & Media

Increasingly price-conscious payers are putting the pressure on health care marketers to show not only that a drug or device works but also that it will lower costs or improve outcomes, a PricewaterhouseCoopers report says. Eighty percent of insurers polled said they required clear data to support cost savings or clinical benefit before they would add a drug to their formularies, and 16% have outcomes-based contracts.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
FDA Attorney
Axinn
Washington, DC
Assistant Vice President - Dental Director
MetLife
Bridgewater, NJ
Mid-America Counsel
Aetna Inc
Chicago, IL
Director of Payor/Provider Contracting
U.S. Medical Management
Tryo, MI
Staff Quality Engineer
Teleflex
Durham, NC