Outcomes and cost savings are the metrics that matter to payers

11/19/2012 | Medical Marketing & Media

Increasingly price-conscious payers are putting the pressure on health care marketers to show not only that a drug or device works but also that it will lower costs or improve outcomes, a PricewaterhouseCoopers report says. Eighty percent of insurers polled said they required clear data to support cost savings or clinical benefit before they would add a drug to their formularies, and 16% have outcomes-based contracts.

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