Responsive design, which allows consistent website presentation across a range of devices, has its obvious cost-saving advantages. But responsive design can also make it more difficult to exploit the full potential of some devices. "For most companies, a hybrid is usually the best way to go. This allows them to limit their investment with responsive design, while at the same time evaluating each platform specifically and determining if a device-specific website is worth the investment," writes Patrick Emmons, co-founder of Adage Technologies.
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