Study: Tech buyers are depending more heavily on word-of-mouth

11/19/2012 | PR Week

Word-of-mouth is having more influence over B2B companies' tech-purchasing decisions, according to a Hill+Knowlton Strategies study. The weight given to personal recommendations has increased 30% during the past three years, the study found, perhaps because the tech industry has been changing so rapidly. "With more change and more at stake, you would double-check your decisions more frequently with peers and experts," explains H+K exec Joshua Reynolds.

View Full Article in:

PR Week

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY