Transition to inbound campaigns should be a careful shift

11/19/2012 | GreatB2BMarketing.com

How do you balance push- and pull-marketing efforts? The first step is to "do no harm" to successful push marketing lead-generation campaigns by expecting an instant replication of results. Instead, choose a reasonable goal for new pull efforts, gradually shifting marketing budgets toward the more effective and cost-efficient pull efforts until the total cost-per-lead is at its lowest, Christopher Ryan writes.

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