Pepsi switches from divas to hot dogs

11/20/2003 | USA Today

PepsiCo will boost fourth-quarter ad spending to promote the soft drink's compatibility with food in its "Pepsi. It's the cola." campaign. The ads will not use past celebrity endorsers such as Britney Spears and Beyonce Knowles, but rather focus on a natural affinity between characters in Pepsi costumes and those dressed up as hot dogs and hamburgers. Pepsi said it might bring back celebrities in future ads.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations