Japan's Shiseido to introduce new brand into China

11/20/2009 | ChinaRetailNews.com

Shiseido CFO Yasuhiko Harada said the Japanese cosmetics firm made 10% of its total revenue in the Chinese market last year. The company is planning for significant growth in China as it introduces a new brand. Salary decreases and the aging population of Japan have caused Shiseido's domestic market to decline, prompting the company to look to overseas markets.

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