Online retailers are ramping up their mobile efforts to appeal to shoppers standing in early-morning Black Friday lines. Gilt Groupe will promote mobile exclusives at 6 a.m. the day after Thanksgiving, and Amazon and HSN also are boosting their mobile deals. Brick-and-mortar merchants including Best Buy and Lowe's are fighting back with increased use of in-store mobile devices to help speed the process.
Mobile aims to change the game on Black Friday
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