Experts: Rates increase will be an opening for revenue managers

11/20/2012 |

Executives at STR predict that the average daily rate at hotels will rise 4.6% in 2013. This will present an opportunity for hotels to strengthen their revenue per available room as long as they have skilled revenue managers to capitalize on this growth, they said. Hiring exceptional revenue managers and providing them with advanced analytical tools should now take priority to help hotels reach performance goals, STR says.

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