Google tests brand integration in mobile game

11/20/2012 | MediaPost Communications

Google is testing a mobile game, looking for indications that such efforts can lead players to visit retail locations. Google has tested the integration of communications for brands such as Jamba Juice, PopChips, Hint, Zipcar and Chrome Bags Store within the Ingress game, which will run on Android devices and incorporate physical locations and use Google Maps, GPS locating, and possibly Google's Project Glass virtual-reality eyeglasses.

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