Marketers can use IP geolocation to zero in on customers

11/20/2012 | eConsultancy.com

IP geolocation can help marketers cut through the clutter and deliver relevant ads to potential customers, Kate Owen writes. By targeting "clusters of similarity," IP intelligence can identify customers with similar habits and focus on where they shop and vacation to better target ad campaigns. "These extra IP-based data parameters provide even more pinpointed targeting options to build immediate connections with online users," Owen concludes.

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