Pinterest's holiday calendar features brands, celebrities

11/20/2012 | Advertising Age (tiered subscription model)

Pinterest has created a "30 Days of Pinspiration" holiday calendar as part of a marketing push, with special pages devoted to celebrities such as Katie Couric, brands such as Starbucks and nonprofit outfits such as the U.S. Marine Corps. A special site -- holidays.pinterest.com -- will feature the calendar, and Pinterest is promoting the effort through other social media sites.

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